About The Book
Read Reviews by My Readers
Most of us haven’t even attended one tenth of the conferences Diekmann has chronicled. And, thanks to him, there’s no need to attend another one. He has effectively compiled all the wisdom that fit to print in one place, all told with entertaining poignant insight and sometimes snarky wit. It’s an engaging read and perfect for a “shelter in place” afternoon, reminiscing about the days when we could gather shoulder-to-shoulder for days at a time at the latest industry conference, believing the only things we would be carrying home would be a few good ideas and bags of mostly useless trinkets. In those pre-COVID-19 days, going viral was mostly considered to be a good thing.
"This is like a ‘best of the best of.’ The observations by some of the world’s most successful business and organization leaders alone make this book worth it, but how Frank brings it all to life at the ground level is really enlightening."
"I’ll never look at a conference trade show the same way again. Such a unique and entertaining way to rethink my own company’s place in the market and how the market sees us."
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