501 Name Tags
How Everything You Need to Know About Business Can Be Learned at a Conference & Forgotten in the Trade Show
Dozens and dozens of keen observations, advice, and lessons learned from the world’s leading business and organizational leaders. One Book. 501 Name Tags.
About The Book
In a book unlike any other, veteran business writer, editor, small business owner and mystery-chicken lunch-consumer Frank J. Diekmann has compiled 30 years of reporting on the very best strategies and insights shared by some of the world’s most successful business and organizational leaders, and then cleverly illustrated all of those lessons by also drawing upon the very best (but often the very worst) practices witnessed in attending more than 500 trade shows and exhibit halls. “501 Name Tags: How Everything You Need to Know About Business Can be Learned at a Conference and Forgotten in the Trade Show” is a penetrating, often funny examination of what makes for success, combining the shrewd and challenging management acumen shared by conference keynoters with the real-world examples offered by the 10×10 “stores” found in that microcosm of the marketplace, the exhibit hall. The result is a challenge to readers to really rethink many of their own approaches and assumptions.
Read Reviews by My Readers
Most of us haven’t even attended one tenth of the conferences Diekmann has chronicled. And, thanks to him, there’s no need to attend another one. He has effectively compiled all the wisdom that fit to print in one place, all told with entertaining poignant insight and sometimes snarky wit. It’s an engaging read and perfect for a “shelter in place” afternoon, reminiscing about the days when we could gather shoulder-to-shoulder for days at a time at the latest industry conference, believing the only things we would be carrying home would be a few good ideas and bags of mostly useless trinkets. In those pre-COVID-19 days, going viral was mostly considered to be a good thing.
"This is like a ‘best of the best of.’ The observations by some of the world’s most successful business and organization leaders alone make this book worth it, but how Frank brings it all to life at the ground level is really enlightening."
"I’ll never look at a conference trade show the same way again. Such a unique and entertaining way to rethink my own company’s place in the market and how the market sees us."
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